Marketing for the Micros
Marketing for the Micros is the go-to podcast for solo wellness and beauty professionals who want simple, affordable marketing that actually works. Hosted by Alison of Deep Rooted Marketing, each episode offers practical strategies and encouraging advice for massage therapists, estheticians, coaches, acupuncturists, and other holistic professionals juggling it all. If you’re tired of trying to market yourself, build a website, post to social media, and still show up for clients—you’re in the right place. Expect down-to-earth marketing tips, real-life interviews, and heart-centered business wisdom to help you grow a business that’s rooted in strategy and aligned with who you are.
Listen on:
Episodes
Tuesday Jun 17, 2025
Tuesday Jun 17, 2025
Your Instagram feed might look polished and cohesive… but is it actually bringing in new clients?
In this episode of Marketing for the Micros, I’m breaking down one of the most common myths in beauty and wellness marketing:
Pretty ≠ Profitable.
We’ll unpack the 3 biggest reasons your content might not be converting—and what to focus on instead. From clarifying your brand message to building real connection with your audience, this episode is packed with practical tips to help your content start working for you.
If you’ve ever felt like you’re doing all the right things but still not seeing results, this one’s for you.
Tune in to learn:
The real reason your content might be falling flat
Why clarity beats aesthetics every time
How to shift from posting pretty to posting with purpose
Grab the free guide From Post to Plan here: https://deeprootedco.com/email-opt-in
Saturday Jun 14, 2025
Saturday Jun 14, 2025
In this first episode, I’m sharing my story—from preschool teacher to marketing strategist—and why I created Marketing for the Micros. If you’re a beauty or wellness pro trying to grow your business without burning out, this podcast is for you. Let’s talk strategy, confidence, and how to market with purpose.
Wednesday Jun 11, 2025
Wednesday Jun 11, 2025
Marketing for the Micros is the go-to podcast for solo wellness and beauty professionals who want simple, affordable marketing that actually works.