Marketing for the Micros

Is This Course Right for You?

Course doors are officially open! 🎉
If you’ve been wondering whether The Micro-Marketing Blueprint is really the right fit for you, this episode is the honest breakdown you need. I’m walking you through who it’s for, what’s inside, and how it helps beauty and wellness pros go from overwhelmed and scattered to confident and strategic.
If you're tired of guessing when it comes to your marketing, press play—and then head to the link below to grab your spot before doors close.
 
👉 Enroll now: https://deeprootedco.com/course
We took all the notes for you over at www.deeprootedco.com/episode12 
 

From Burnt Out to Booked: How a Strategy Shift Changed Everything

Feeling like you're doing all the things but still not seeing results? You're not alone—and this episode is here to give you hope and a clear path forward. I’m sharing the story of one client who went from total burnout to consistently booking dream clients—and the mindset + strategy shifts that changed everything.
 
If your marketing feels scattered or exhausting, this episode will help you take a breath, zoom out, and realign with what actually works.
 
👉 Want a strategy that fits your business? The Micro-Marketing Blueprint will be launching August 26th get on the wait list Here
We took all the notes for you at www.deeprootedco.com/episode11 

Why More Posts Won’t Save Your Marketing

Episode 10: Why More Posts Won’t Save Your Marketing
Posting every day, chasing trends, rewriting your captions again and again... sound familiar?
In this episode of Marketing for the Micros, I’m pulling back the curtain on a common misconception: that more content = better marketing. Spoiler alert—it doesn’t.
If you’re a beauty or wellness pro stuck in the post-and-pray cycle, this episode will help you understand why quantity isn’t the answer—and what to focus on instead if you want to actually grow.
We’ll break down:
Why posting more isn’t fixing your marketing
The difference between visibility and value
How to stop the burnout and start showing up with intention
What strategic, simplified marketing really looks like
It’s time to shift from scattered and exhausted to focused and aligned.
Tune in now—and if you’re ready to build a marketing system that works for you, check out my The Micro-Marketing Blueprint Get on the Waitlist (Doors Open August 26th).
We took all the notes for you at deeprootedco.com/episode-10 

What Happens When You Stop Guessing with Your Marketing?

Feeling stuck in your marketing? Like you’re throwing out post after post, hoping something lands? In this episode, I’m sharing what happens when you finally stop guessing and start leading your marketing with intention.
 
We’ll dig into the mindset shift that turns scattered content into real results—and how clarity becomes your best marketing tool. Whether you're a beauty pro, wellness practitioner, or small business owner ready to ditch the overwhelm, this episode is your permission slip to simplify and show up with purpose.
 
🎯 Want to build your marketing with confidence and strategy? My Signature Course will be opening on August 26th —grab the link in the show notes!
 
We took all the notes for you check out them out here https://deeprootedco.com/2025/08/05/episode-9/ 

Branding Myths That Are Keeping You Small

Think branding is just a logo? Think again. In this episode, we’re busting the most common branding myths that are quietly keeping your business small. If your marketing feels scattered, this might be why. Let’s get clear, confident, and ready to grow.
We took all the notes for you check out Episode 8

What Actually Happens Inside a Strategy Session?

Not sure what actually happens inside a Strategy Session—or if it’s right for you? In this episode, I walk you through exactly what to expect, how it helps you go from stuck to strategic, and why one focused hour can bring serious clarity to your marketing, messaging, and business direction.
 
Whether you’re overwhelmed by content planning, confused about your offers, or just craving a clear next step—this is your starting point.
 
🎯 Book your Strategy Session: https://deeprootedco.com/email-opt-in
Follow @deeprootedmarketing on Instagram for more tips.
 
We took all the notes for you at  https://deeprootedco.com/2025/07/22/episode-7/

Don’t Pick Your Brand Colors Before You Do This

If you're feeling stuck on your brand colors, fonts, or overall “look,” this episode is your permission to pause. Because branding doesn’t start in Canva—it starts with clarity.
In this episode of Marketing for the Micros, I’m sharing why jumping straight into colors or a logo can actually keep your business from standing out—and what to do first instead. I walk you through the brand foundation I use with my clients, plus share real-world examples of what happens when visuals and messaging don’t align.
Whether you’re DIYing your brand or planning to hire a designer later, this episode will help you make decisions with intention—so your brand actually connects with the people you’re here to serve.
 
🎧 You’ll learn:
• Why your colors aren’t your brand
• What to define before you choose any visuals
• How I changed my own brand to attract the right audience
• What happens when you start with strategy
 
📩 Ready to build a brand that actually fits your business?
Grab my free guide From Post to Plan and get on the email list to hear when the branding mini-course drops!
 
We took all the notes for you Show Notes Episode 06

3 Signs Your Brand Message Isn’t Clear

Is your brand message actually working—or just sounding good?
 
In today’s episode, we’re digging into the three biggest signs that your brand message might be off. From attracting the wrong type of clients to constantly rewriting your bio (guilty!), we’re unpacking the subtle red flags that signal it’s time for a tune-up.
 
You’ll learn:
How to know if your message is attracting the wrong audience
Why rewriting your website or Instagram bio weekly is a red flag
A simple formula to clearly explain what you do (without overthinking it)
Real-world examples from estheticians, massage therapists, fitness trainers—and even me!
How a strategy session can help you find clarity and connect with your dream clients
 
If you're ready to show up more confidently, book more aligned clients, and finally feel like your content makes sense—this one’s for you.
 
👉 Ready to clarify your brand message and attract the right people?
 
Book your Strategy Session here: https://calendly.com/deeprootedco-info/strategy-session
We took all the notes for you Episode 05 Show Notes

The Power of Content Pillars (and How to Create Yours)

Let’s be real: posting without a plan is exhausting. In this episode, we’re diving into one of the most powerful tools you can use to create consistent, strategic content without the stress—content pillars.
 
You’ll learn:
→ What content pillars actually are (no fluff, no jargon)
→ Why they make content planning so much easier
→ 5 common mistakes to avoid when choosing your pillars
→ A simple 3-step method to build your own, based on your brand, services, and values
→ Real-life examples from massage therapists, fitness coaches, dietitians, and more
Whether you’re brand new to content planning or ready to get more strategic with your posts, this episode will help you show up with clarity and confidence.
 
🎧 Hit play—and let’s simplify your strategy.
We took all the notes for you at Episode 04 Show Notes

What the Heck Is a Marketing Funnel?

Marketing funnels don’t have to be scary, salesy, or filled with jargon. In this episode, we’re breaking down what a funnel actually is (in normal-people language) and why it matters for your business—especially if you’re a beauty or wellness pro trying to book more clients without burning out.
 
We’ll walk through the 3 core stages of a simple funnel, how to build trust without being pushy, and how you can start mapping out your own—even if you’re figuring it out as you go.
 
You’ll learn:
What a funnel really is (and what it’s not)
The 3 stages of every marketing funnel
How I’m building my funnel in public (yep, it’s messy—and that’s okay!)
Why funnels aren’t manipulative when done with care and clarity
The next step to start mapping out your own
Need support building your marketing funnel?
 
👉 Book a free consult here: https://deeprootedco.com
👉 We took all the notes for you here Episode 03 Show Notes