Marketing for the Micros

Simplify to Grow (Take Two): When Business — and Tech — Don’t Go as Planned

Sometimes you hit record, pour your heart into an episode… and then tech decides otherwise.This is take two of “Simplify to Grow,” and maybe it’s even better the second time around.
In this raw and real episode, I’m sharing why I’m pivoting Deep Rooted Marketing — letting go of the agency-style workload and returning to what feels aligned: teaching, designing, and helping beauty and wellness professionals build businesses that fit their lives.
You’ll hear:
→ What losing this episode taught me about letting go of perfection
→ The big business pivot I’m making at Deep Rooted Marketing
→ Why simplifying isn’t a step backward — it’s a step into clarity
→ How to know when it’s time to make a change in your own business
If you’ve been feeling stretched too thin or stuck trying to “do it all,” this one’s your permission to breathe and start fresh.
 
Stay connected: https://deeprootedco.com/insider Follow me on Instagram: https://www.instagram.com/deeprootedmarketing 
We took all the notes for you over at https://deeprootedco.com/2025/11/04/ep-22/ 
 

How to Know What’s Working in Your Marketing

If you’ve ever felt like you’re posting and creating but not really seeing results, this episode is for you.
I’m sharing the honest truth about what I’ve been learning in my own business — how easy it is to get caught up in doing all the things without actually knowing what’s working.
We’ll walk through the three things you should measure every single month (traffic, leads, and engagement), how your website connects all the dots, and why tracking your numbers brings clarity, confidence, and direction.
This isn’t about doing more — it’s about doing what matters most.
And if you’re ready to stop guessing what’s working and start building a simple, strategic plan that fits your season, book a Strategy Session with me: https://deeprootedco.com/strategy
We took all the notes for you over at https://deeprootedco.com/2025/10/08/ep-21/ 

Your Website = Your Online Business Card

Your website doesn’t have to be fancy — it just has to work.
In this episode, I’m breaking down how a simple, three-page website can completely transform your business presence online. You’ll learn what to include on each page (Home, Services, and Contact), why clarity matters more than complexity, and how to make your site start working for you — even while you sleep.
If you’ve been relying only on Instagram or Facebook to represent your business, it’s time to build your home base.
👉 Ready to get your business rooted online? I’m offering 3-page website packages for $595 this month — perfect if you want a clean, strategic site that actually converts.
Book your free consult at deeprootedco.com
We took all the notes for you - check them out here: https://deeprootedco.com/2025/10/21/ep-20/ 

Branding Basics Every Microbusiness Needs (Before You Build Your Website)

Before you invest in your website, you need one thing — a solid brand foundation. 
In this episode, I’m breaking down what branding really means (beyond your logo), why consistency matters more than perfection, and the top three mistakes I see small business owners make when building their brand.
If your marketing feels scattered or your visuals don’t quite match who you are — this episode will help you root your message and simplify your next steps.
Plus, I’ll share how a Strategy Session can help you clarify your brand message and feel confident moving forward — no pressure, no pushy sales pitch, just one hour of clarity and direction.
Mentioned in this episode:→ Book your Strategy Session: https://deeprootedco.com
We took all the notes for you:
→ Check them out here: 

Stop Hiding Behind Social Media — You Need a Website

Stop hiding behind your Instagram page — your business deserves a real online home.In this episode, I break down why social media is borrowed land and how a simple 3-page website can completely change how clients see your business. You’ll learn what to include on your starter site, how to move beyond “looking legit” to actually being strategic, and hear a real client success story of what happened when she ditched her Vagaro site for a professional design.
If you’re ready to finally get your business rooted online, I'm offering a limited-time $595 3-page website special.
💻 Learn more or book your free consult at deeprootedco.com
 
We took all the notes for you here: https://deeprootedco.com/2025/10/07/ep-18/ 

What to Do When You’re Ready to Grow but Don’t Have Time

You’re fully booked, your clients are happy—but your marketing? It’s barely hanging on. If you're constantly saying, “I want to grow, but I just don’t have the time,” this episode is for you.
In today’s episode, we’re talking about:
The tipping point where DIY marketing stops working
How to know when it's time to delegate
What tasks you can outsource right now (hint: it's more than you think)
A real-life example of how DFY marketing helped one of my clients finally grow without burning out
🎯 Ready to hand off the things that are slowing you down? Book a free discovery call and let’s talk DFY marketing: https://calendly.com/deeprootedco-info/free-consult 
We took all the notes for you: https://deeprootedco.com/2025/09/30/ep-17/ 

The Truth About Consistency (It’s Not What You Think)

You’ve been told to “just be consistent” with your marketing—but what if you’re being consistent with the wrong things?
In this episode, we’re busting the myth that posting daily is the key to growth. I’ll walk you through the real meaning of consistency in your business—one that’s rooted in strategy, not stress. From content pillars to brand message to marketing funnels, we’re digging into what actually builds momentum (without burning you out).
Plus: I’ll share the 3 layers of consistency that I teach inside the Micro-Marketing Blueprint and how you can use them to create a simple, sustainable system that actually works.
🎯 Whether you’re stuck on what to post or tired of doing “all the things” with no results, this episode is your permission to pivot.
We took all the notes for you at https://deeprootedco.com/2025/09/23/episode-16/ 

Is Your Marketing System or Your Mindset Holding You Back?

If your marketing feels stuck—but you can't figure out why—this episode is for you. Today we're unpacking the two biggest reasons beauty and wellness professionals stall out: a broken system or a blocked mindset. You’ll learn how to identify which one is holding you back (or if it’s both), plus a quick audit you can do today to gain clarity. I’m also sharing a powerful client story to show what happens when you stop hiding and start aligning.
Need support? Book a clarity call or coaching session at deeprootedco.com/services
Let’s get your marketing—and your confidence—back on track.
We took all the notes for you at: Episode 15
 

Course vs Coaching vs DFY—Which One Gets You There Faster?

Feeling stuck on what kind of support your business actually needs? In this episode, we’re breaking down the difference between taking a course, hiring a coach, or outsourcing your marketing altogether—and helping you figure out which one fits your current season of business. You’ll hear real client stories, self-assessment questions, and a quick training to help you confidently choose your next step forward.
Whether you’re ready to DIY, want someone in your corner, or just want it done for you—this episode will bring clarity and momentum.
→ Want to explore your options? Head to https://deeprootedco.com
Don't worry we took all the notes for you at deeprootedco.com/ep-14

You Don’t Need a New Service—You Need a Strategy

If your first instinct during a slow season is to launch something new, hold up. In this episode, I’m breaking down the real reason your marketing might not be working—and spoiler: it’s not because you need another offer.
You’ll learn:
Why more services often lead to burnout, not bookings
The 3 signs you need strategy (not a new freebie or service)
What a strong marketing foundation actually looks like
A real client story that shows how simple strategy = big results
Ready to stop guessing and start growing? Tune in now and let’s get your marketing rooted in what already works.
🎧 Book your Strategy Session at https://deeprootedco.com
📲 Come say hey on Instagram @deeprootedmarketing
 
We took all the notes for you - Ep 13